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Start with the decision
Purpose
Clarify the question, decision, core message, and the context that makes the story matter now.
Step status
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What question is this presentation answering?
Name the driving question directly. This should be distinct from the message and from the action you want.
What decision or action should this story produce?
Keep this concrete. If the audience agrees, what should they do differently afterward?
Why this matters now
Briefly explain the situation, the time window, and the risk or opportunity that makes this worth the audience's attention.
One-sentence message
Aim for a short sentence that could stand on its own in an email subject line or executive summary.
This is in a strong range for a concise, memorable takeaway.
What must the audience remember?
This is the line that should still be clear if they forget the charts or skip the appendix.
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Working synthesis
A compact readout of the current plan so the throughline stays visible while you edit.
Storyboard
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Driving question
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Audience
Audience: Not specified yet.
Expertise: Not specified yet.
Core message
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Why this matters now
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Primary insight
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Storyboard sequence
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Final call to action
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